Brand
Guidelines
Everything you need to create with the Sanity Pending brand. Stick to these and it always looks like us.
Bold. Honest. Unhinged (affectionately).
Two smart friends telling you the truth over coffee. Never a polished corporate voice.
Sanity Pending is a podcast by Christina and Ani about building businesses, raising kids, and staying (mostly) sane while doing all of it at once.
The logo
The speech-bubble mark is the heart of the brand. Always use the supplied files, never a rebuilt version. Give it room to breathe and pick the variation with the most contrast.
Do
- Use the supplied logo files.
- Keep clear space around it.
- Use mono versions when colour isn't possible.
- Keep it legible and upright.
Don't
- Stretch, squash, or rotate it.
- Recolour it or add effects.
- Rebuild it in another typeface.
- Put it on a busy background.
Four colours. No more.
Black and white do the heavy lifting. Purple and teal are the brand. Lead with one colour per layout, keep contrast high.
#000000RGB 0 0 0#907BD6RGB 144 123 214#42B8A9RGB 66 184 169#FFFFFFRGB 255 255 255Type
No Montserrat or Inter? Substitute a heavy grotesque (Archivo, Arial Black) for display and a clean humanist sans for body.
Kind, not comfortable.
Real over polished. Funny, but never at anyone's expense. No pretending.
We sound like
- A smart friend telling you the truth.
- Warm, direct, self-aware, a little unhinged.
- Short, punchy, plain language.
We don't sound like
- Corporate, jargon-heavy, or salesy.
- Fake-positive or preachy.
- Long-winded or trying too hard.
Writing style
- UK spelling.
- Plain punctuation. Commas, colons, full stops. Avoid em dashes.
- Sentence case for body, UPPERCASE for display headlines only.
Captions
Captions on social clips use solid brand-colour bars, never muddy transparent boxes. Purple is the default, teal highlights the punch line. Every clip also carries the logo watermark in the top corner so it can't be reposted without credit.
Do
- Solid rounded bars in brand colours.
- Purple by default, teal for the key line.
- Bold font, sentence case, white on purple, black on teal.
- Max two lines on screen, centred, bottom third.
- Keep the logo watermark in the top corner.
Don't
- Semi-transparent or muddy boxes.
- Off-brand colours or gradients.
- Drop shadows, outlines, or other fonts.
- More than two lines at once.